A Pro Track League Set To Revolutionize Track & Field Worldwide

1. Event Overview
2. • The Apex 100
   • Velocity 200 & 400
   • The Apex 800
   • Sovereign Mile
   • Dominion 2-Mile
3. Opening Ceremony: Cultural showcase of Jamaican music, dance, and athletic legacy
4. Athlete Parade & Press Day
5. Youth Track Clinic (Pre-Event)
6. Post-Event Gala & Media Reception
7. • Location: The National Stadium  Kgn, Jamaica
   • Athletes: Invited from Jamaica & International Track Circuits
   • Coverage: Live Broadcast & Digital Content on Netflix via Rematch TV

Itinerary Overview

Quarterly Rollout Plan – The Apex Stakes Invitational

Q1: The Apex Spring Stakes Invitational

• Target Date: Late March – Early April
• Theme: The Awakening of Speed
• Focus: Season opener, new talent showcase, Olympic prep kickoff
• Marketing Timeline:
  • January: Announce dates, teaser campaign, open media applications
  • February: Confirm top athlete invitations, launch sponsor campaign
  • March: Press tour, digital promo blitz, official merchandise drop

Q2: The Apex Summer Stakes Invitational

• Target Date: Late June – Early July
• Theme: The Heat of Greatness
• Focus: Top international showdown; vacation/tourism tie-in
• Marketing Timeline:
  • April: Recap Spring highlights, early Summer trailer
  • May: Sponsor content series, travel packages, community engagement
  • June: Athlete features, music integration, stadium hype

Q3: The Apex Crown Stakes Invitational

• Target Date: Mid to Late September
• Theme: The Race for the Crown
• Focus: Prestige, rankings, elite club rivalries
• Marketing Timeline:
  • July: Mid-year rankings reveal, “Chase the Crown” campaign
  • August: Behind-the-scenes training stories, athlete rivalries
  • September: Global press coverage, highlight real-time betting-free fantasy fan picks

Q4: The Apex Grand Finale Invitational

• Target Date: Early to Mid December
• Theme: The Summit of Speed
• Focus: End-of-year championship feel, special recognitions, highest prestige
• Marketing Timeline:
  • October: Grand Finale trailer, award nominations, exclusive giveaways
  • November: Digital recap of the year, “Road to the Finale” storytelling
  • December: Event + afterparty gala, annual awards (MVP, Performance of the Year)

Marketing Strategy by Quarter

Optional Add-Ons:

• Quarterly Theme Music: Signature anthem or remix per quarter
• Celebrity Host or Performer: Tie in entertainment for national/global pull
• Season Pass Option: For fans attending or streaming all 4 events
• Quarterly Recap Shows: Digital series leading up to each new installment

Media & Sponsorship Integration
• Rematch TV Coverage:
• Live-streamed events, athlete docu-series, and track-side interviews
• Netflix Exclusive Series: “Sprint to Glory” – Featuring behind-the-scenes footage, athlete profiles, and race analysis
• Sponsor Activations:
• Branding & Advertising at all track meets
• Interactive Fan Experiences (VR Sprint Challenges, Athlete Meet & Greets)
• Merchandise & VIP Lounge Access
Key Stakeholders & Partnerships
• JAAA (Jamaica Athletics Association) – Official sanctioning and support
• Private Businesses in Jamaica & Worldwide – Sponsorship, funding, and athlete endorsements
• Rematch TV & Netflix – Media, coverage, and global distribution

Conclusion

• The W.E.I. Sports Pro Track League is set to revolutionize professional track and field, blending elite competition with entertainment, cash prizes, and global media exposure. By introducing a structured horse race-style system, the league will create a thrilling, competitive atmosphere for athletes, fans, and sponsors alike.
  This historic inaugural season will put Jamaica at the center of the track and field world, solidifying the island as the epicenter of sprint and middle-distance excellence.
  Are you ready to witness history?
  #SprintToGlory | #WEISports | #TrackAndFieldRevolution